Remember when Amazon introduced the ability for folks easily delete their conversations with any of the Alexa wiretap they'd foolishly allowed into their homes? Boom! Gone! No more voice history! Everyone with one of the company's smart speakers could rest easy knowing that their personal information and shopping habits wouldn't be available for the marketing world to get its grubby meathooks on. HAHAHAAHAHAHA Yeah, that was bullshit. Even if you wipe your conversations with Alexa from your Amazon devices, Amazon still retains some information.
… Amazon noted that for Alexa requests that involve a transaction, like ordering a pizza or hailing a rideshare, Amazon and the skill's developers can keep a record of that transaction. That means that there's a record of nearly every purchase you make on Amazon's Alexa, which can be considered personal information.
Other requests, including setting reminders and alarms, would also remain saved, Huseman noted, saying that this was a feature customers wanted.
It gets better: Amazon says that they use this personal information to train Alexa to be an even better wiretap than it already is. What they don't say, however, is what third-parties, such as outside Alexa skill developers and marketers, are allowed to do with this leftover data.
Apparently, the only way to be sure that all of a customer's user data has been obliterated from the company's servers is for them to call customer service and demand that the personal information be nuked from orbit. Of course, given that the company has already been all kinds of greasy about promising to make personal data deletion a simple task for folks to undertake once, there's no guarantee that they won't quietly screw their users again.
Image via Pexels, courtesy of Andres Urnea