from February 2014 through February 2016, Comscore, at the direction of its former CEO Serge Matta, entered into non-monetary transactions for the purpose of improperly increasing its reported revenue. Through these transactions, Comscore and a counterparty would negotiate and agree to exchange sets of data without any cash consideration. Comscore recognized revenue on these transactions based on the fair value of the data it delivered, which had been improperly increased in order to inflate revenue. The SEC's orders also find that Comscore and Matta made false and misleading public disclosures regarding the company’s customer base and flagship product and that Matta lied to Comscore's internal accountants and external audit firm. This scheme enabled Comscore to artificially exceed its analysts' consensus revenue target in seven consecutive quarters and create the illusion of smooth and steady growth in Comscore's business
None of the charges were about the eyeballs it reports to advertisers and publishers. It is left to our imagination whether Comscore's lies concern only such numbers as the SEC is interested in.
CNBC’s Megan Graham set up a website full of scraped news from other sites. Most ad networks she submitted it to approved it for ad placement. I only put a few hours of work into this site, but I don’t do this for a living. Real bad actors can get a lot farther than this […]
Trolls: World Tour is a new animated kids’ movie from Universal Studios. Despite the theaters being closed due to the coronavirus pandemic, the film has somehow made more than $100m from streaming media views and other cash-ins such as fast food licensing deals. AMC Theaters, the market leader in the US, has banned Universal Studios […]
Presidential candidate Mike Bloomberg’s billion-dollar ad spend has already upended the 2020 race to challenge Donald Trump, but yesterday’s bizarre and coordinated campaign of meme-style content, published by influencers, has certainly gotten him more attention. Taylor Lorenz: Mick Purzycki is the lead strategist of the Meme 2020 project. He is also the chief executive of […]
With millions out of work, the global economy in a sharp recession, and legitimate fears for the future abound, you might think this is absolutely the worst time to strike out on your own and be your own boss as a work-for-hire freelancer. But according to numbers compiled by financial services company Payoneer, the current […]
For years, dirty countertops, appliances, or bathroom fixtures were just kind of gross. But unkempt corners of your kitchen and bathroom aren’t just a sign of laziness anymore. Now, they’re a potential breeding ground for infectious disease. You can’t just limp through cleaning these days. You’ve gotta get rigorous about it, which means it’s no […]
Hunting around for an outlet or a power battery when you’re trying to charge your phone or tablet is always an annoyance. But when you’re out in the world hiking or camping or traveling, finding an outlet might be more than a minor inconvenience…it might be downright impossible. Running low on battery power isn’t an […]