T-Mobile has a trademark on RAL 4010, a shade of magenta. Trademarks on colors (see also: UPS, John Deere) are a dangerous trend, robbing us of the spectrum one shade at a time, but T-Mobile's views on its trademark made this bad situation much worse.
That's because T-Mobile says that its trademark on RAL 4010 gives it the right to force any company, in any line of business, to take down ads that use colors similar to magenta, including pink.
The most recent victim of T-Mobile's trademark bullying is the NYC-based insurance startup Lemonade, whose predominantly magenta marketing campaign was shut down when a German court upheld T-Mobile's claim against the company.
A spokesman for Deutsche Telekom confirmed that it “asked the insurance company Lemonade to stop using the color magenta in the German market,” while adding that the “T” in “Deutsche Telekom” is registered to the brand. “Deutsche Telekom respects everyone’s trademark rights but expects others to do the same,” the spokesman said in an emailed statement to Ad Age.
T-Mobile says it owns exclusive rights to the color magenta [George P Slefo/Adage]
Ten years ago, Apple released the Ipad. I was in a hotel room in Seattle, jetlagged and awake at 4AM while my wife and daughter slept.
Last year, the EU adopted the incredibly controversial Copyright Directive (it passed by only five votes, and afterwards 10 MEPs said they'd got confused and pushed the wrong buttons!): now, EU member states have to create rules that require online platforms to filter all user-generated content and block it if it matches a secret, unaccountable […]
Back in 2017, the World Wide Web Consortium (W3C) approved the most controversial standard in its long history: Encrypted Media Extensions, or EME, which enabled Netflix and other big media companies to use DRM despite changes to browsers extensions that eliminated the kinds of deep hooks that DRM requires.
Popping a new battery in a smoke detector or adding salt to your water softener are easy fixes. But if you run into trouble or a necessary repair in a cramped, tight place, sometimes with no obvious fix or easy access, it can be a pretty frustrating exercise. Since flying blind is the absolute worst, […]
Firing up the engines each morning and attacking the day with gusto and purpose can feel like a mighty tall order sometimes. We’ve all been there. But on those sluggish, why-don’t-I-just-stay-here-in-bed-all-day kinda days, it might just take a rational, calming, reassuring nudge to make it happen. No matter what it takes to keep you motivated […]
You may not realize it, but one of the fastest-growing employee benefits over the past several years is one that’s keeping thousands of workers feeling happier and healthier. Back in 2013, only 13 percent of employers were willing to provide or subsidize standing desks for their workers, but by 2019, that number had exploded to […]