South Dakota Republican Governor Kristi L. Noem spent $449,000 (more that $0.50 per resident of South Dakota!) on a campaign to educate state residents about the state's program to address its methamphetamine epidemic. That campaign's slogan? "Meth: I'm On It."
The slogan has been widely mocked. Noem insists that this is all part of a cunning plan because "any publicity is good publicity."
Appearing to respond to the backlash in a Sunday evening tweet, Noem bought into the adage that any publicity is good publicity. She suggested the campaign was successful because so many people were talking about it.
In a separate statement emailed to The Washington Post, she called the anti-meth initiative “a bold, innovative effort like the nation has never before seen.”
“South Dakota’s anti-meth campaign launch is sparking conversations around the state and the country,” she said. “The mission of the campaign is to raise awareness — to get people talking about how they can be part of the solution and not just the problem. It is working.”
‘Meth. We’re on it,’ says South Dakota in ridiculed ad campaign that cost $449,000 [Michael Brice-Saddler/Washington Post]
(Thanks, No Name!)
In Thailand, police auctioned off a Honda CRV that had been seized in a drug bust. The buyer spent 586,00 baht (US$19,000) on the vehicle. Later, a mechanic discovered a secret compartment behind the bumper that contained nearly 100,000 amphetamine pills. From the BBC News: Officials said they would conduct more thorough searches in future. […]
Los Angeles’s Cannabis Cafe is the first restaurant in the United States that encourages its patrons to smoke weed inside. They sell cannabis products (including pre-packaged edibles) but none of the items on the menu are prepared with it. Based on Dave Holmes’s review in Esquire, quoted below, the Cannabis Cafe is certainly a high […]
Kratom (previously) is a plant that grows wild in Malaysia, Thailand, Indonesia, Myanmar, and Papua New Guinea, and is a relative of the coffee plant. For centuries, people have chewed or drunk teas brewed from its leaves for a mildly euphoric effect, and recently, the plant has come to the US, prompting many stories of […]
You don’t need to be a climate scientist in order to know that the Earth is in serious trouble, but the good news is that you also don’t need to necessarily make any drastic changes to your lifestyle in order to do your part to help. This nOcean Wearable Reusable Silicone Straw will help you […]
When it comes to conquering that resolution list and hitting all of your goals in 2020, nothing is more important than getting a great night’s sleep every night so you can wake up feeling refreshed and extra productive. The CarbonIce: 7-in-1 Bacteria Protection & Cooling Pillow will help you do just that, and right now […]
It’s no secret that business leaders and project managers require a certain set of skills in order to outpace the competition and increase the overall efficiency of their company or team. The Lean Six Sigma Expert Training Bundle will take your managerial skills to the next level through training that will help you earn some […]