Once upon a time, people had so much free time that they needed a place to go that wasn't work or home. A third place. Sony was one of the companies competing for that space, and created an entire campaign around the concept. They hired David Lynch to direct a commercial for the Playstation 2 because "He's been living in The Third Place for quite a few years."
The commercial is predictably surreal, makes no detectable reference to video games, and could easily be reused for other products with equal success:
Lynch received some pushback on choosing black and white, but artistic version prevailed over the color version:
There is also a short documentary on the making of the commercial that feels suitably Lynchian--moments of levity amidst a murky, ominous set:
You can see more commercials in the campaign here.
Yesterday I posted about Finger on the App, a game in which players must keep their finger on their smartphone screen (and occasionally move it to a new spot indicated by the app, to prevent cheating). The last person to keep their finger on the app wins a prize of up to $25,000. Over 48 […]
FJRD Interactive’s Among Trees offers a gorgeous early-access trip to the woods.
Videogame developer Phil Compile and 4-year-old son Ollie made this absolutely wonderful Super Mario stop motion animation using refrigerator magnets. That’s so good! How long did that take?? — Garrett Cooper (@superdupergc) June 28, 2020
Photography isn’t just about lighting and composition anymore, especially when you’re shooting with your smartphone. While a wealth of expertise can absolutely help you grab better images, sometimes it’s just about having a great light or an amazing smoothing gimbal to instantly elevate your Instagram pics and other social videos from meh to standout. To […]
As the summer surges forward, grilling and evenings in the backyard may be the only serious outdoor excursions many of us take this season. Yet even with all of our current problems, there’s one group who doesn’t care a bit about COVID-19 and will still look to make any trip you make outside into an […]
With all due respect to our vegetarian friends, there might be nothing more intrinsically linked to the 4th of July holiday than a big ole cookout. Sure, fireworks and celebrating the birth of a constitutional republic are great too, but showing off your cooking prowess with a brilliantly seared, mouth-watering slab of grade-A American beef […]