How to catch a subterranean catfish using mentos, eggs, and Coca-cola

While I was familiar with the internet art of catfishing, I was not aware of the practice of catching catfish by hand, which is apparently called "noodling." Then I saw this video. And now I question what I've been doing with my life (moreso than usual).

I don't know what this is, or why it works. But I'm honestly surprised I never did this when I was in middle school. And somewhat disappointed with myself.

Image via Michael Coghlan/Flickr