"Asset" is a magazine about miniature donkeys

Perfect topic, perfect name:

ASSET magazine is a professional quality, full-color publication which compliments, promotes, and presents the Miniature Donkey in a favorable light and gives them credibility as an alternative livestock.

The National Miniature Donkey Association is a nonprofit organization founded in 1989. The Association's goals are to protect and promote the Miniature Donkey breed, and to provide an educational forum for owners and breeders on donkey care and management.

The National Miniature Donkey Association also maintains a guide to breeding miniature donkeys, where I learned that "The Miniature Donkey is a compact, well-proportioned animal with a sweet, sociable disposition."