It's gratifying to see the correct takes pouring in that Peloton's new bicycle advertisement is deeply disturbing. I think it looks like an ARG advertisement for HBO's Westworld series, where everyone in the house is a host.
tell me this shit isn’t wildly sinister. Her grim motivation that pushes her to drag herself out of bed combined with exclaiming at the camera how blatantly, inexplicably nervous the Peloton makes her paint a bleak portrait of a woman in the thrall of a machine designed to erode her spirit as it sculpts her quads.
He smiles and she looks at him with the sort an expression that manages to convey duty and fear, mixed with a dash of Stockholm Syndrome, all at once.
Here’s what I do know. This commercial is not the Peloton’s fault. Oh no, you may think this ad is about how a Peloton coaxed a woman into madness. I’m here to tell you this is a false read. As someone who jokes that she loved Midsommar so much she joined the cult of cycling clubs this year, I can tell you that cycling doesn’t make you crazy. Much like Captain America’s supersoldier serum, it just amplifies whatever crazy you already have. For me, that’s making jokes about Midsommar whenever possible. For this woman, that’s talking to no one on her iPhone, her eyes full of constant dread, and obsessively filming her every workout just so she and her husband can watch it together.
Can't wait to see the director's next work.
Looks like “Grace from Boston” has fallen on some hard times. It’s not clear if she’s pounding back that smooth Aviation gin during her year-long exercise binge, or after she realizes that her husband’s seeming-generosity is actually some terrifying voyeurism. But at least she has some friends looking out for her, right? (Also, props to this actress […]
An hour-and-a-half episode of Black Mirror, called “Bandersnatch,” debuts on Netflix tomorrow. From the description: “In 1984, a young programmer begins to question reality as he adapts a sprawling fantasy novel into a video game and soon faces a mind-mangling challenge.”
This morning, Black Mirror creator Charlie Brooker and Random Penguin announced that he’s editing a series of anthologies of Black Mirror novellas; I’m writing one of the three stories for the first volume, along with Claire North, and Sylvain Neuvel. I’m pretty goddamned thrilled about this.
Boxed wines have come a long way since their admittedly subpar debut, and it’s now possible to grab a box of wine that delivers a surprising amount of flavor and body for a price that won’t break the bank. This Boxxle Premium Wine Dispenser makes it even easier to enjoy your favorite bag-in-box wine by […]
If you’re interested in either beginning or furthering a career in graphic design, you need to have a thorough understanding of Adobe’s famed editing and illustration tools, and these bundles will get you to where you need to be for a fraction of what you’d pay for an in-class education. 1. The Essential Adobe Photoshop […]
Laptops are great when it comes to getting work done on the move, but sometimes you need a better and more responsive keyboard in order to get your work done away from your desktop. Here are six top-rated Bluetooth keyboards that will help you power through your tasks both at the office or while you’re […]