Cleveland Browns wide receiver Odell Beckham Jr. (OBJ) is a supporter of the Berea Animal Rescue Friends shelter in Berea, Ohio. As part of the NFL's My Cause My Cleats program in which players wear custom shoes at big games to spotlight their favorite charities, Nike tricked out OBJ's cleats as a tribute to the animal shelter. From Hypebeast:
In line with the canine inspirations, ear flaps have been placed on two sides of each foot, hanging from the upper collars. On the medial side, "OBJ" is embroidered in gold, complemented by round tonal laces at the center. The lateral side features the Swoosh logo as well as the number "13," while the black toe cap references a dog's nose.