Creative agency Wieden+Kennedy NY developed this wide-mouth cup that enables NASCAR fans to take a sip without taking their eyes off the racetrack. I'd say that The Cup -- a 2009 promotional item for NASCAR and ESPN -- was quite an improvement over beer guzzler helmets worn by dedicated sports fans in prior decades.
The Cup. In 2009 the creatives at @wknyc produced this wonderful at track giveaway for client @espn. Designed with the fans in mind, this drinking apparatus allowed you to enjoy any tasty beverage without missing the action on the track. #nascarpic.twitter.com/64sb2heoWp
Here’s some crazy news: Big Boy restaurants are swapping out their iconic mascot “Bob” for a little blonde girl named “Dolly.” She is an obscure sidekick-type character from the “Adventures of Big Boy” comic book. The “Big Boy” will remain in the name though. The company told a Michigan TV station: “We are rolling out […]
Web-celeb/winemaker The Fat Jew and sparkling-wine-in-a-can brand Babe have announced that they are bringing “mani trucks” to select U.S. cities. These Babe-branded trucks will provide socially-distanced manicures free of cost and are described as a “glory hole for your hands.” Pedicure trucks will come later. @thefatjewish: NOBODY IN NEW YORK CITY HAS BEEN ABLE TO […]
This is easily done yourself, but it was smart of Coors Light (and their creative agency) to create a one-click “Clone Machine” that captures and loops 30 seconds of video of you smiling and nodding along as if you’re paying attention on a Zoom meeting.
From ordering from Amazon to paying bills over the web to something as simple as bottled water, we’re all hooked on modern convenience. We can’t help it. There are just too many modern world advances that save us too much time not to become a creature of comfort and go the easy route. Even if […]
No matter whether you go into the office or work from home, whether you roll out of bed at 5 a.m. or never get up before 9, we all agree a day can on how you feel first thing in the morning when you wake up. If you wake up feeling groggy or out of […]
The aluminum can is a great invention. And for 60 years, it and its crafty little addition, the pull tab, have made transporting and drinking all of our favorite beers, soft drinks and other beverages about 1,000 percent easier. Of course, evolution continues — and even an innovation as awesome as the aluminum can is […]