Creative agency Wieden+Kennedy NY developed this wide-mouth cup that enables NASCAR fans to take a sip without taking their eyes off the racetrack. I'd say that The Cup — a 2009 promotional item for NASCAR and ESPN — was quite an improvement over beer guzzler helmets worn by dedicated sports fans in prior decades.
The Cup. In 2009 the creatives at @wknyc produced this wonderful at track giveaway for client @espn. Designed with the fans in mind, this drinking apparatus allowed you to enjoy any tasty beverage without missing the action on the track. #nascar pic.twitter.com/64sb2heoWp
— I Want to Believe Nascar (@IWTBNASCAR) December 29, 2019