Yes, it has come to this. Democratic Presidential candidate Michael Bloomberg and acting U.S. president and warmongering dumbass Donald Trump are both buying duelling $10 million dollar campaign ads to run against each other during the Super Bowl.
Where's that giant flaming meteor, 2020. Bring it on.
"The biggest point is getting under Trump's skin," Michael Frazier, a spokesman for the Bloomberg campaign, told the New York Times.
Citing sources with the campaigns, CNN reports that both Trump and former New York Mayor Bloomberg's presidential campaigns plan to each spend $10 million on 60-second TV spots to run during the much-watched football game.
Trump's ad, according to a campaign aide, is expected to run early in the game. The campaign reserved the ad time in December and the spot has already been paid for, the aide added.
Bloomberg, after Trump's plans to run an ad during the Super Bowl were reported on last year, decided that he would also air a spot during the February 2 game, a spokesperson for the former New York Mayor told CNN.
Neither campaign said exactly how much they paid for their ad, but Fox executives have said that they hope a 30-second spot during the Super Bowl would cost more than $5 million, meaning a 60-second spot could cost each campaign upwards of $10 million. The Bloomberg spokesperson said that the presidential campaign would pay "market rate" for the coveted ad time.
Trump, Bloomberg campaigns set to spend millions to air ads during Super Bowl [Dan Merica, Kaitlan Collins and Betsy Klein, CNN, 5:24 PM ET, Tue January 7, 2020]
IMAGES courtesy miasbliv.com [Miami Super Bowl Host Committee]