Footage of a 1990s-era David Bowie performing repeating poses against a plain blue set was used to create a holographic album insert, reports the BBC, but it turns out there's 30 minutes of video to enjoy.
… the film remained in storage at Leicester's De Montfort University. "He… started to do this set of amazing iconic movements that he was famous for and all his fans would recognise", Prof [Martin] Richardson said.
The footage was played to 300 lucky fans Monday.
Prof Richardson, who first met the star in 1994, recalled: "Bowie said to me, 'When you've done your bloody hologram it will be up and down the width and breadth of the country. I am going to make you famous.'
"He got back on the sound stage and said, 'Right, what do you want me to do?' and I thought, 'I am going to direct David Bowie, the super rock star I idolised as a boy."
The hologram was then reproduced for 500,000 copies of the album.