In 2016 researchers created a variety of "dissuasive cigarettes" to find out which kind was the biggest turn-off. "A 'minutes of life lost' stick was the most aversive of the stimuli tested," reported the researchers.
From Weird Universe (which has a photo of the cigarettes described below):
One of these cigarettes had a “smoking kills” warning printed directly on it. Two others were unpleasant colors: "slimy green" and "faecal yellow-brown." The fourth was printed with a graphic depicting "15 minutes of life lost."
For decades, the "bystander effect" (previously) has been a bedrock of received psychological wisdom: "individuals are less likely to offer help to a victim when other people are present; the greater the number of bystanders, the less likely it is that one of them will help."
When Yale research psyhcologist Irving Janis coined the term "groupthink" in 1972, he identified eight symptoms of the pathology: the "illusion of invulnerability"; a "belief in the inherent morality of the group"; "collective rationalization"; "out-group stereotypes"; "self-censorship"; the "illusion of unanimity"; "direct pressure on dissenters" and "self-appointed mindguards."
Influence: The Psychology of Persuasion is Robert Cialdini’s absolute classic book outlining six principles that you can use to convince people to do things and/or defend yourself against coercion. I hadn’t seen this 2012 animated explainer video above narrated by Cialdini and Steve Martin, not the comedian but rather co-author of Yes! 50 Scientifically Proven […]
Despite legalization in 11 states and decriminalization in 15 more, marijuana-based products are still an often tough sell with many Americans. While the psychoactive THC portion of the plant remains controversial, the medicinal impact of the non-altering component of cannibis, CBD, is widely hailed. Many portions of those claims still await medical verification, but for […]
If you remember your Norse mythology (or just watched Marvel’s Thor movies), you’re probably familiar with Heimdal, the god whose ever-watchful eye was entrusted with protecting the home of the gods in Asgard. Back on Earth, Heimdal Thor is also the name of a security package from Heimdal Security, that’s actually dedicated to much the […]
Everyone’s got their nose in a phone these days, and that doesn’t seem like it’s going to change anytime soon. With the increase in mobile device and e-commerce reliance comes increased need for developers who can build the apps we’re all so glued to. In fact, employment of devs is expected to grow up to […]