Presidential candidate Mike Bloomberg's billion-dollar ad spend has already upended the 2020 race to challenge Donald Trump, but yesterday's bizarre and coordinated campaign of meme-style content, published by influencers, has certainly gotten him more attention. Taylor Lorenz:
Mick Purzycki is the lead strategist of the Meme 2020 project. He is also the chief executive of Jerry Media, a media and marketing company that is a powerful force in the influencer economy. The company’s portfolio includes some of the most notable meme accounts on Instagram. Jerry Media was at the center of controversy last year after a debate around proper crediting in meme culture.
Lorenz refers here to Fuck Jerry, the Instagram swipe account whose operators are now coordinating Bloomberg's cringey memes. The memes are screengrabs of made-up private message chats with Bloomberg, portraying him as a tech-savvy, funny billionnaire. Bloomberg is one of those things.
Here's Bloomberg spokesperson Sabrina Singh:
“Mike Bloomberg 2020 has teamed up with social creators to collaborate with the campaign, including the meme world. While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation.”
Dollars to donuts Bloomberg doesn't have the first clue about what's being done in his name here, and would not be able to answer questions about it meaningfully should they be asked.
I noticed at least one journo doing this on their insta. This is potentially career-limiting behavior. He's paying a lot.
André Staltz traces the “web is dead” inflection point to 2014 and the answer is the obvious one: Facebook. The details are more complex, though, and involve Google giving up on its social media efforts, Facebook taking direct control of which websites are exposed to its users, various Facebook publishing schemes (some backed by fraudulent […]
A double whammy for those who use .org domains: ICANN removed price restrictions on .org domain names, and then the registry in control was promptly sold to a private equity group, Ethos Capital. While Internet Society might not have wanted to raise prices, a private equity company surely will try to maximize the value of […]
After being bankrupted by Peter Thiel and sold off to Univision, merged with The Onion, then finally handed off to a private equity group, the G/O Media (formerly Gawker) stable of blogs might yet have thrived due to their undiminished traffic and capable reporters. This was not to be, as the new management were soon […]
There are plenty of productive ways to spend time while stuck indoors. While it’s undoubtedly fun to binge all 15 seasons of Supernatural or sink days of playtime into an Overwatch campaign, learning something new is definitely a more meaningful and long-term beneficial use of open hours. And if you’re going to invest time in […]
If you’ve ever had any musical aspirations — or even if your talent extends no further than turning on the radio — you’ve probably dreamed the “impossible” dream. You dream that maybe you could record some of your songs at home, post them online, build an armada of fan support, attract major label attention and […]
If you’re charting the fortunes of a business, one glance at the right columns can instantly detail that company’s health. If you want to see their current roster of customers, a spreadsheet can bring those clients into sharp focus. Make no mistake — the world of business is still dominated by the all-powerful spreadsheet. It’s […]