Facebook leader Mark Zuckerberg has a Facebook executive blow-dry his armpits before making speeches, according to a forthcoming book about the company by journalist Steven Levy.
Zuckerberg is harder to read, ping-ponging in Levy's portrayal between naive genius and robotic robber baron. He, too, is consumed by his public image. (A communications exec is shown blow-drying the CEO's armpits before speaking appearances to eliminate anxiety sweat.)
The book, Facebook: The Inside Story [Amazon], is out in two days and available for pre-order now.