I'm pretty sure this British cell phone commercial is actually an invasion of pricks

I was watching "Love Island" live on ITV2 the other day (don't judge) when this bizarre commercial flashed across the screen.

I live in the States, so I don't usually watch British television as it airs. I have no idea what the usual commercial content looks like. But apparently this Uncanny Valley Of Penis Fingers has been in circulation for about a year and a half. British television has always been less prude than American shows, but I still have to wonder how effective this advertising campaign has been to run for that long, and in such a prime slot. Maybe Vodafone just found the trick to profit off a sea of dicks.