The tourist office of English resort town Blackpool tweets at "@visitBlackpool" but has changed its name to "DoNotVisitBlackpool" following confusing government advice concerning the coronavirus pandemic lockdown.
Visit Blackpool has rebranded as Do Not Visit Blackpool to discourage visitors as lockdown restrictions are eased.
The tourism body changed its name on social media after the prime minister outlined new guidance on Sunday.
Council leader Simon Blackburn said Boris Johnson's message meant there was "nothing we can do" to stop visitors, but he urged people to stay away.
The Cabinet Office said people "can travel to open space, irrespective of distance".
It's very Scarfolkian, isn't it? Looking forward to Clacton-On-Sea rebranding itself as "Fuck right off."