Hirviöt ("monster"), was a 2012 public service announcement from Finland in which the adults have been day drinking. It asks: how different are you drunk? The ad was quite effective, as you can see; there's an article about it at CBS News.
A 2009 study found alcohol to be the number one killer of Finnish adults, responsible for 17 percent of all deaths among 15- to 64-year-old men – surpassing heart disease for the first time – and causing more than 10.5 percent of all deaths in adult women, similar to breast cancer rates.
