A Volkswagen ad posted to its official Instagram account depicted an enormous disembodied white hand dragging a black man away from a Volkswagen Golf, then flicking him into a building signposted "Petit Colon", which translates as "little colonist". Volkswagen soon removed it an apologized.
"We posted a racist advertising video on Volkswagen's Instagram channel," the VW brand's head of sales and marketing Jürgen Stackmann and group head of diversity Elke Heitmüller said in an apology posted on social media. "We understand the public outrage at this. Because we're horrified, too," they added.
How odd that through the whole process of commissioning the ad, filming and editing it, approving the results, transcoding it to mobile-friendly formats, and posting it to social media, no-one realized it was racist. But as soon as it went live, they say "we're horrified, too."
Last year, VW apologized after CEO Herbert Diess used the expression "Ebit macht frei," or "Ebit sets you free," at a management event. Ebit is short for earnings before interest and tax and is a measure of company profits. The phrase sounds similar to "Arbeit macht frei," which was inscribed on the gates of Auschwitz and other Nazi concentration camps during World War II.
There is a culture problem at VW.
Tech CEO Michael Lofthouse was identified Tuesday as the man filmed directing racial abuse at diners in a restaurant in Carmel Valley, California, last weekend: “You need to leave! Fucking Asian piece of shit!” Lofthouse, CEO of San Francisco cloud computing company Solid8, was immediately kicked out of the restaurant by staff. The video, apparently […]
“#BreakingNews an SUV just plowed through protesters on 42nd street in #manhattan Still assessing injuries if any. More on @NY1 #blacklivesmatter #nycprotest more on @NY1,” tweeted NY1 news reporter Ruschell Boone [@RuschellBoone] at 10:19pm New York Time.
Americanism has a weird obsession with vague notions of “law and order.” At its core, there’s nothing unique about a society whose existence depends on a collective respect for its own internal rule system — indeed, that’s basically just a society. But those who buy the narrative of Good Ol’ American Jingoism love to toss around […]
Meditation seems simple. Just sit on the floor, clear your mind, and zen out. But have you tried sitting cross-legged on the floor without moving for even 10 minutes? It starts getting mighty uncomfortable after a while. And if you’ve got a few years on you, the knees and thighs are going to be barking […]
Unless you’re doing a lot better than most of us these days, having a personal masseuse on call isn’t really financially doable. And of course, how many masseurs are still doing house calls or accepting visitors during all this time of medical uncertainty? With skilled human hands mostly out of play right now, it falls […]
It’s almost shocking to say…but there’s actually an incredible amount of manhood wrapped up in how well you cook a steak. Of course, no one would argue your grilling abilities are THAT important. Or that how well you sear a prime slab of beef should have any bearing on your social standing or feeling of […]