Taste test: what is the best supermarket instant coffee?

Coffee expert James Hoffman tried a bunch of different supermarket instant coffees to find out which one tastes the best. He entered into the test with a strong bias against instant coffee for two reasons 1) "convenience, by and large, results in a sacrifice of quality," and 2) "instant wants to be cheap." But he was still curious, so he went to a delivery website and ordered every kind of instant coffee they stocked. After receiving 38 different kinds of coffee, he tried them all. The winner was Little's Colombian Premium Instant Coffee, but he reminds viewers that instant coffee is just a "snapshot" of fresh ground coffee.