Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey's Anatomy days anymore.
Marketing a product digitally isn't about the right ad slogan or color scheme. It's about crafting the narrative around that product through blog posts, social media, videos and other legitimate content that demands a potential customer's attention and motivates action.
Did you know Facebook is the primary content distribution channel for marketers today? Or that those marketers usually create unique content for up to three completely separate audience segments? Or that digital marketing is now a $100 billion per year business?
Reaching just the right audience on just the right platform with just the right message is just as tough as it sounds. However, the training in The Complete Digital Content Marketing Certification Bundle will help you find your people, hone your message and take advantage of the strengths and weaknesses of each platform to craft the messaging story you want around your product.
This collection features eight courses including 40 hours of instruction as you learn everything you need to know to craft a fully-formed digital content strategy.
The Certified Facebook Marketing 2020 (Complete Masterclass) opens your tutelage with a look at the no. 1 digital content hotspot on the web, including how to create an optimized home for your brand, proven Facebook marketing tactics, a Facebook Ads primer and how to reach Facebook groups to drive sales on the platform.
Meanwhile, a pair of courses dig into Facebook's younger, faster-growing cousin Instagram. Instagram Marketing 2020: Step By Step To 10,000+ Followers and 10 Instagram Growth Secrets From Celebrities and Influencers explore methods for attracting hyper-targeted Instagram followers to your brand as well as the top growth and engagement secrets used by billion-dollar brands, celebrities, and Instagram's biggest power influencers. If you want to have 10,000 real targeted followers behind your Instagram account, this training will show you how.
Video is key in content generation now, so the YouTube Secrets 2020: Build a 7-Figure Funnel with YouTube shows you how to capitalize on the world's biggest video platform to build a thriving subscriber base through engaging content and strong, trustworthy relationships.
TikTok is all about the video as well — but with its super-short 15 second run times and an audience mostly ranging from 13 to 24 years old, reaching customers there is a whole different animal. But the TikTok Marketing Made Easy for Beginners – TikTok for Beginners course digs into those possibilities, including using TikTok Marketing to drive laser targeted traffic to your offers, earning the best results in a cost-effective way, and increase your engagement with your audience.
While content is king, there's still something to be said for more traditional advertising, so the Ultimate Google Ads Training 2020: Profit with Pay Per Click course can help you reach users of the world's biggest website. Here, you'll create a profitable Google AdWord campaign, learn how to drive consistent traffic to your site or landing page, and put an accurate value on that campaign to monetize it against Google's six billion daily searches.
And speaking of old-school marketing, a solid email campaign is still a hugely effective sales tool. With the Email Marketing Made Simple with Wix, you'll learn how to use Wix landing pages to build a quality email list and create an automated response sequence so customers feel well treated, all for a lot less money than you'd think.
Finally, video conferencing and webinars are scorching hot marketing tools right now, so the Zoom Crash Course: Zoom Essentials and Zoom Basics training unlocks how to host live or recorded Zoom meeting and presentations, how to engage and collaborate, and how to build a thriving video home for sales opportunities we don't see on other platforms.
Altogether, this expansive package is a nearly $1,400 value, but with this offer, you can get everything now for only $34.96.
Prices are subject to change.