The Professional Advertising Regulatory Authority (ARPP) of France has banned the airing of a television commercial for VanMoof electric bikes. From a statement by VanMoof (Via Core77):
According to the ARPP, certain shots of the car's reflections "discredit the automobile sector [...] while creating a climate of anxiety." It is notable that the ARPP rejected what would have been one of the first bike ads on French TV, despite recently pledging to reinforce the sustainability aspects of their policies.
The [banning] decision comes at a time when the French car industry is in trouble, with sales plummeting due to COVID-19 and widespread economic decline on the horizon. In a bid to support the sector – responsible for almost a third of the country's greenhouse gas emissions – the government recently introduced a recovery plan worth €8 billion.
This is easily done yourself, but it was smart of Coors Light (and their creative agency) to create a one-click “Clone Machine” that captures and loops 30 seconds of video of you smiling and nodding along as if you’re paying attention on a Zoom meeting.
Ad agency Ogilvy Hong Kong teamed up with Ikea and Pizza Hut to create a life-size table, the Säva, that looks just like the little plastic “tables” inside pizza boxes. (Those little tables are officially called “pizza savers.”) From Hypebeast: Each table arrives in a humorous package that resembles a pizza box and, like other […]
Even after months of working from home, you’d be forgiven for thinking the whole experience still doesn’t quite feel…well, normal. In addition to all the obvious environmental changes of handling your 9 to 5 from your den or dining room table, the technological aids you didn’t realize you loved back at the office probably don’t […]
Running a small business drops a lot on to the plate of just one person. And between juggling a dozen tasks that need to get handled daily, it’s no surprise that there are a dozen more equally vital tasks that can just as easily go overlooked. While posting to social channels and making web posts […]
The importance of reading is well documented. About half of America’s unemployed between 16 and 21 years old are functionally illiterate. And there’s an almost direct line between how much you read and your earning potential, with the richest Americans three times more likely to read than those with a household income below $30,000. However, […]