Kentucky Fried Chicken announced Monday they're pausing all use of the fried chicken chain's "finger lickin' good" slogan, because with coronavirus, it's just not a great idea. We've been told that touching your face is bad, and licking your fingers or the fingers of others while eating in a fast-food restaurant can't be great, either.
KFC said Monday the 64-year-old slogan "doesn't feel quite right."
"We find ourselves in a unique situation — having an iconic slogan that doesn't quite fit in the current environment," said Catherine Tan-Gillespie, global chief marketing officer at KFC in a statement. The menu isn't changing and the company said the slogan will return when the "time is right."To be clear, Monday's announcement is a marketing campaign. A clever one, perhaps, with good intentions baked into it … but a marketing campaign nonetheless. KFC blurred out the slogan featured on old billboards and signs in a cheeky ad released on its YouTube page.