An exposé of viral content farms and the tricks they use to get you to click

YouTuber Ann Reardon of How to Cook That looks closely at viral content channels to learn how they get millions, even billions, of views with some sneaky tricks.

Humorously, she's titled her own video using the clickbait formula she reveals in the video: Number + Adjective + Keyword + Promise. And, unlike the ones she takes to task, her "Exposing 8 Viral Video Tricks That Will Blow Your Mind" is worth a watch.

If you liked that one, she's got a whole playlist of debunking videos: