Is it getting hot in here or is it Pride Week in Helsinki?
Burger King Finland's campaign "Love conquers all" is a celebration of love and all the forms it takes.
"Burger King has always stood for equality, love and everyone's right to be just the way they are. The only instance where it might not seem so, is when we're bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald's stands for the values we stand for, too", states Burger King Finland's brand manager Kaisa Kasila.
The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King's own channels and restaurants around Finland during Helsinki Pride Week.
image via Ads of the World/TBWA