Every year on September 21, podcaster/comedian/TV writer Demi Adejuyigbe releases a video in tribute to Earth, Wind & Fire's 1978 hit "September." His annual tradition began in 2016 and has grown in popularity over the years, prompting praise from the song's co-writer Allee Willis in a 2018 tweet, "Love how you honor it!" (Happy Allee Day, y'all!)
His 2020 video ends with the announcement of a fundraiser:
Five years, five September videos. A nice round number, and a perfect place for me to stop. There's only so much dancing I can do—my knees are getting bad and I am running out of closet space for all these decorations!
That said, one of the nicest things about doing these September videos is using the attention as an opportunity to raise money for organizations whose goals I want to champion, whether that's fighting climate change, resources and rights of the unhoused, trans equality & political power, racial justice, reproductive rights, prisoner justice, or a variety of other social goods. So I will keep these September videos going for another year, by challenging you all to help me raise $50,000 for a few select organizations listed here. If we hit $50,000, I'll make another video! If we hit $100,000, uhhh, I'll make another video but also probably freak out because—wow!—that's a lot of money! If we hit $69,420, well…I'll make another video, and have myself a giggle. (I'm only human.)
Donate at Sept21.com. He also encourages everyone to vote.
Catch up on his past 9/21 videos:
screengrab via Demi Adejuyigbe/YouTube