Parler wanted Donald Trump, who demanded an ownership stake, which didn't happen

A scoop from Buzzfeed News: "Parler wanted Donald Trump on its site. Trump's company wanted an ownership stake. Here's the exclusive story of their negotiation."

Parler is the chat app founded in 2018 by former college roommates John Matze and Jared Thomson, and Rebekah Mercer, the right-wing political donor and daughter of hedge fund magnate Robert Mercer.

Excerpt:

The Trump Organization negotiated on behalf of then-president Donald Trump to make Parler his primary social network, but it had a condition: an ownership stake in return for joining, according to documents and four people familiar with the conversations. The deal was never finalized, but legal experts said the discussions alone, which occurred while Trump was still in office, raise legal concerns with regards to anti-bribery laws.

Talks between members of Trump's campaign and Parler about Trump's potential involvement began last summer, and were revisited in November by the Trump Organization after Trump lost the 2020 election to the Democratic nominee and current president, Joe Biden. Documents seen by BuzzFeed News show that Parler offered the Trump Organization a 40% stake in the company. It is unclear as to what extent the former president was involved with the discussions.

Donald Trump's Business Sought A Stake In Parler Before He Would Join [buzzfeednews.com]