Dandelion Post is a set of nesting stationery that reaches more and more people as it radiates through the postal system and flutters around town. It is inspired by the lifecycle of a dandelion and its seed dispersal strategy. Designed with warmth, playfulness, and paper cleverness, Dandelion Post will be sealed with love and sent by you!
To "seed" a set, the 1st person in the burst folds up and nests together the full 16-envelope set. They then open the outermost envelope to find a heart-shaped posterette to keep and enjoy. Also inside is a series of letters for a branching chain of sending and receiving that continues until, finally, 16 people are enjoying heart posterettes and hundreds of tiny paper hearts are being passed around and around. It's a flurry of good cheer and encouragement! Dandelion Post reminds us that a little bit of love can go a long way. It is a small act – to pause, to be mindful, to reach out. I believe small acts add up, and can lead to great things.
Pre-orders are being taken now on Kickstarter, starting at $25.
Lea Redmond: previously on BB
image via Leafcutter Designs/Kickstarter