Track star Christina Clemons, 31, wore Cool Ranch Doritos earrings to her qualifying performance Sunday for the Tokyo Olympics later this summer: a spectacular and bizarre example of what marketing people call "earned media", presuming they're not paying her to wear them. "I made the Olympic team wearing a bag of @Doritos on my ears," she later declared.
Christina Clemons wore Cool Ranch Doritos earrings to her Olympic qualifiers
Screengrabs of Clemons in her Doritos earrings
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