Kailey Schmitt wanted to make herself a dress and didn't want to buy a bunch of fabric to do it. She already had a ton of plastic bags, so Voilà! Plastic bag dress made exclusively from Target shopping bags.
She says she wanted a mostly white dress with red accents but I imagine riding Target coattails gave her a nice boost in viewership. Get that logo out there and do a photo-shoot in front of and inside a Target with her plastic gown. Target would likely be quite happy for the extra pub themselves. This video shows her whole months-long process using 170 plastic bags and delightful result.