In this short video, an adorable dog sits there while an eerie version of "How Much Is That Doggy in the Window?" plays in the background. A narrator says "please give us a pound, or we'll have to pull the trigger."
This video was likely influenced by this National Lampoon cover which says "If you don't buy this magazine, we'll kill this dog."
I think it's safe to say that neither the video or magazine cover would get greenlighted today.
Scary 1987 cinema PIF from the RSPCA, rated 18, where they go the whole hog and emotionally blackmail their supporters by putting a gun to a dog's head and threatening to pull the trigger, while a disturbing instrumental version of "How Much Is That Doggy in the Window?" plays in the background. It's strange to think that the RSPCA actually went this far. I mean, just look at that dog. It must be a good actor, because it looks like it's about to cry. The only way to make this worse would be to cut to the end text just as the sound of a gunshot is heard. My heart would be in my mouth.