This 1950s Sugar Crisp Cereal commercial sparks joy

This adorable 1950s commercial  for Sugar Crisp Cereal surpasses the cuteness levels of any commercial on television today.

It features three adorable bears who sing about the joys of sugar crisp cereal as old-timey music plays in the background.

The commercial doesn't fib about the dubious nutritional value of the cereal, either. It straight up tells the kids that "each single puff is candy-coated" and you can "eat Sugar Crisp Cereal like candy right out of the box."