Hank Hill introduces the TV executives to the ensemble cast of King of the Hill.
"I'd say y'all got the makings of a damn good cartoon here," Hank says.
In early 1995, after the successful first run of Beavis and Butt-Head on MTV, Mike Judge decided to create another animated series, this one set in a small Texas town based on an amalgamation of Dallas suburbs, including Garland, Texas, where he had lived, and Richardson. Judge conceived the idea for the show, drew the main characters, and wrote a pilot script.
The Fox Broadcasting Company was uncertain of the viability of Judge's concept for an animated comedy based in reality and set in the American South, so the network teamed the animator with Greg Daniels, an experienced prime-time TV writer who had previously worked on The Simpsons. Daniels rewrote the pilot script and created important characters who did not appear in Judge's first draft, including Luanne and Cotton. Daniels also reworked some of the supporting characters (whom the pair characterized as originally having been generic, "snaggle-toothed hillbillies"), such as making Dale Gribble a conspiracy theorist. While Judge's writing tended to emphasize political humor, specifically the clash of Hank Hill's social conservatism and interlopers' liberalism, Daniels focused on character development to provide an emotional context for the series' numerous cultural conflicts.