The Museum of Failure, a new exhibit in Brooklyn's Sunset Park neighborhood, celebrates "overhyped products that never really took off" and other epic fails (Jarts, anyone?). Curated by a Swedish psychologist and innovation researcher, Dr. Samuel West, the exhibit showcases more than 150 items which ask, "What were they thinking?!"
Consider the 2011 Bic for Her pens, developed and marketed to women. The only difference was the glitter and the higher price tag.
Or how about Google Glass, a brand of smart glasses that raised some red flags regarding privacy. Or another example, the Rejuvenique Electric Facial Mask from 1999, a beauty product that shocks the face with electrical stimulation but looks like the stuff of nightmares.
The Museum of Failure first exhibited in Sweden back in 2017 and has since traveled the world. Brooklyn is its first east coast stop and the exhibit is scheduled to be on display through mid-May. Tickets can be purchased online.