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Clockwise or counterclockwise? This freezer control dial is maddeningly confusing

ice cream freezer dial

Confusing freezer control dial at Gracie's Ice Cream

Look at this dial that controls the temperature of an ice cream freezer Gracie's Ice Cream, in Somerville, Massachusetts.. If you want to make the freezer colder, do you rotate the dial clock wise or counter-clockwise

From Core 77:

[W]hat terrible, terrible design, as evinced by the confusion in the comments. Some people interpret the arrow to mean, "Turn the dial in this direction to make it colder." Others interpret it as, "The arrow points in the direction of colder numbers."

Additionally, temperature is something that we measure using numbers. Higher numbers mean higher temperature. So which is it here?

The commenters at Core 77 are typical of Internet forums: some say they know exactly what the dial means and are surprised that anyone would be confused, and others says they are confused by the dial and are surprised anyone would be confident.

See more stories about bad design on Boing Boing here.

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