[The following review is from the Recomendo newsletter, which I co-author with Kevin Kelly and Claudia Dawson. — Mark]
I surprised myself by watching the full 4 hours of a "review" of a Disney Star Wars Hotel by an obsessive fan on YouTube. I didn't think I cared about a theme hotel, but Jenny Nicholson's four-hour video critique was compelling, astoundingly astute, endless insightful, and highly entertaining, as she does in-depth business analysis in cosplay costumes.
After the first hour of her deep review, I understood why the review has 10 million views (!!!!); it's a great overview of an interactive experience.
After staying for the second hour, I subscribed to her channel because it was also a fantastic introduction to any kind of immersive experience.
After continuing to watch the third hour, I thought Disney ought to pay her thousands of dollars as a consultant instead of trying to get YouTube to takedown her video; this was the best course in interactive media I'd ever seen.
After finishing all four hours, I thought she should be running Disney herself as their new CEO because she understood virtual reality and immersive experiences better than anyone.
This is why I love YouTube: with no one's permission, a passionate person can make a dent in the universe. Be prepared for the ultimate nerdy obsession in "The Spectacular Failure of the Star Wars Hotel."
Previously:
• Disney World's Star Wars dinner theater struggles to succeed
• 'Windowless bunker': Reviews are in for Disney's $5,000 Star Wars hotel
• This is not the Star Wars Hotel experience fans were looking for
• Disney World's large, expensive, Star Wars-themed, windowless hotel to close
• A new ad for 'Star Wars Galactic Starcruiser' suggests we need to do a lot of homework to enjoy this expensive vacation
• This trailer for 'Star Wars Galactic Starcruiser' is so awful that Disney took it down
• Disney's super cheesy attempt to make the Galactic Starcruiser interesting
