Kum & Go, the unfortunately (fortunately?) named gas station and convenience store is currently rebranding all of its locations. According to Maverik, which acquired Kum & Go last year, the reason is "to unify our entire combined footprint under the Maverik brand."
Yeah, I'm sure that's the only reason for the rebrand.
Kum & Go began as Hampton Oil Co., founded by Bill Krause and his father-in-law, T.S. Gentle in 1959. Over time, it grew across the Midwest and, in 1975, adopted the Kum & Go name.
"The K stood for his name and the G stood for Gentle," Krause once told the Des Moine Register. They landed on Kum & Go because "it had the fewest number of letters so the signs would be cheaper."
"I can bristle and be offended, or I can look at the fact that 100,000 people a day come through the doors of Kum & Go," he said.
I don't think Maverik has the same, er, pull.
Previously:
• Hilarious examples of brand names gone wrong aka brand blunder
• The Campbell Soup Company drops 'soup' from its name and adds the apostrophe
