Here's the poop on Pantone's 2025 Color of the Year

Allan Rose Hill 1:58 pm Thu Dec 5, 2024

image: Pantone

image: Pantone

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Pantone's 2025 Color of the Year is brown. Well, not just any brown, mind you, but "Mocha Mousse."

"Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence" says Leatrice Eiseman, Executive Director Pantone Color Institute. "Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse, extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth."

Yep, brown is the new black.

Previously:
• Pantone announces new color honoring Prince
• Meet Pantone 448 C, 'The ugliest color in the world'
• An artist made new beer can designs based on the Pantone Colors of the beer inside

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