In 2016, Google announced that it was renaming its small Google Ideas unit to "Jigsaw," giving the new unit a much broader, "wildly ambitious" mandate: to tackle "surveillance, extremist indoctrination, and censorship."

If Facebook is broken for you in some way large or small, you can't call them to complain — the company doesn't have a customer service number, it has a "support portal" for people suffering with the service, which combines the worst of autoresponders with the worst of underpaid, three-ring-binder constrained support staff to make a system that runs like a cost-conscious version of Kafka's "The Trial."