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BOING BOING: 25 YEARS OF WONDER

Boing Boing is the Web’s favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print ‘zine and still independent more than 25 years later, Boing Boing publishes a daily mix of short articles, long features, original videos, and podcasts shared globally by a loyal audience of tech and lifestyle influencers online.

“One of the most popular blogs on the planet”


T I M E   M A G A Z I N E

About Boing Boing

In a public speech to the prestigious Gridiron Club journalism organization, President Barack Obama commented that he checks Boing Boing daily. The site has been a clue on Jeopardy! twice. Widely regarded as an internet mainstay, Boing Boing has won two Webby Awards and a Lifetime Achievement Award from the Bloggies. Time magazine named Boing Boing among the world’s “Best Websites” in multiple years, Fast Company has called it "one of the most popular blogs on the planet,” and the New Yorker said it is "read by geeks the world over."

Who We Are

The site's editors are career journalists who have contributed to The New York Times, The Washington Post, Wired, Scientific American, NPR, CNN, and many other print, broadcast, and online venues. They’re frequent guests on television and radio programs including The Colbert Report, CNN, The Rachel Maddow Show, PBS NewsHour, and Martha Stewart, where they provide expert opinion about culture, entertainment, and technology.

Boing Boing's ever-evolving body of published work now exceeds 100,000 posts, and the site is read by millions of readers every month.

Our Audience

Highly educated and professional

  • Web Traffic • 15 million monthly page views • 5 million unique users • Quantcast Top 800 U.S. site.
  • Social Networks • 231,000 Twitter followers • 773,000 Facebook likes • 64,000 Instagram followers
  • Demographics • 75% Male • 64% 18-39 • 40% HHI above 75k

Home Page

Leaderboards

IAB standard unit delivers top-of-page branding to immediately attract attention.

Medium or Large Rectangle

These classic IAB units are an ideal spot for a variety of creative treatments, from rotating image galleries to animated calls-to-action.

Site Skin or Roadblocks

Brand Boing Boing’s background or take over the primary display units for ultimate visibility. For skins, you provide the art or work with us to create graphics that meet your needs!

Rising Star IAB units and custom sizes also available!

Feature page

Leaderboards

IAB standard unit delivers top-of-page branding to immediately attract attention.

Medium or Large Rectangle

These classic IAB units are an ideal spot for a variety of creative treatments, from rotating image galleries to animated calls-to-action. Rising Star IAB units and custom sizes also available!

Blog Article

Contests and Giveaways

A contest or special giveaway for Boing Boing’s readers is a great way to engage our audience. We can work with you to create a contest that dovetails with your brand messaging and execute with a series of sponsored posts announcing the contest, reminding readers to enter, and revealing the winners. Contest posts are inserted right into the blog river and kept pinned toward the top for 24 hours, delivering more than 100,000 impressions/day in the editorial flow. The format of Contest Posts is identical to our editorial posts and clearly marked as Advertisement. As with all editorial posts, the first few sentences of the Contest Post appears as an excerpt on the home page with “Read the rest” linking to a permanent URL (permalink) of the full article for easy social sharing. The front page excerpt and permalink also feature a linkable square sponsor logo or brief sponsor message right inside the post. (Permalinks can also be roadblocked with IAB banners.) A Contest Post can be of any length, include outbound links, embedded YouTube or Vimeo videos, and images. Every Contest Post is also shared to Boing Boing’s large Twitter following with an @ or hashtag of your choice.

Mobile Display

Mobile Leaderboard

Reach our growing mobile audience with a crisp mobile leaderboard unit that display cleanly and error-free across all current small-screen devices.

Medium Rectangle

These classic IAB units are an ideal spot for a variety of creative treatments, from rotating image galleries to animated calls-to-action.

Native Advertising

Sponsored Features and Posts

Put your content right in our editorial! Sponsored Features and Posts are inserted right into the content well, and kept pinned toward the top for 24 hours, delivering more than 100,000 impressions in the editorial flow. The format of Sponsored Features and Posts is identical to our editorial posts and clearly marked as Advertisement. As with all editorial posts, the first few sentences of the text you provide appears as an excerpt on the home page with “Read the rest” linking to a permanent URL (permalink) of the full article for easy social sharing. The front page excerpt and permalink also feature a linkable square sponsor logo or brief sponsor message right inside the post. (Permalinks can also be roadblocked with IAB banners.) A Sponsored Feature or Post can be of any length, include outbound links, embedded YouTube or Vimeo videos, and images. Every Sponsored Post is also shared to Boing Boing’s large social followings with an @ or hashtag of your choice.

Special Promotions and Contests

A contest or special giveaway for Boing Boing’s readers is a great way to engage our audience. We can work with you to create a contest that dovetails with your brand messaging and execute with a series of sponsored posts announcing the contest, reminding readers to enter, and revealing the winners. Contest posts are inserted right into the blog river and kept pinned toward the top for 24 hours, delivering more than 100,000 impressions/day in the editorial flow. The format of Contest Posts is identical to our editorial posts and clearly marked as Advertisement. As with all editorial posts, the first few sentences of the Contest Post appears as an excerpt on the home page with “Read the rest” linking to a permanent URL (permalink) of the full article for easy social sharing. The front page excerpt and permalink also feature a linkable square sponsor logo or brief sponsor message right inside the post. (Permalinks can also be roadblocked with IAB banners.) A Contest Post can be of any length, include outbound links, embedded YouTube or Vimeo videos, and images. Every Contest Post is also shared to Boing Boing’s large Twitter following with an @ or hashtag of your choice.

Audience Engagement Opportunities

We love creating experiences that bridge the real world with the digital

Events and Experiences

A Boing Boing Event is the best of both the online and offline worlds

From large concerts to salon-style lecture series, tech festivals to intimate art exhibits, our audience of dynamic and influential “happy mutants” enjoy any opportunity to gather and celebrate the Boing Boing mindset. We will work with a brand to will design an event that not only provides the tangible, authentic connections that can only happen in the real world — events that also results generate in relevant content before, during, and after the experience to share with our huge online audience through video, blog posts, and social media.

Video

In the air and on the web

Original video content has long been part of the Boing Boing experience: and includes interviews and exclusive performances with our favorite bands, conversations with personalities from film, television, and internet culture, and original viral works that remix and explore the weird and the wonderful in themes from gaming to memes. Artists featured—some, long before they reached peak global fame—include Adele, Matt Stone and Trey Parker of South Park, David Byrne, My Morning Jacket, Bob Mould, Kaki King, members of Wilco, Die Antwoord, and many more. Since 2008, Boing Boing has produced an in-flight entertainment channel for Virgin America airlines that brings the Web site’s experience to “lean-back” TV: what the blog’s audience enjoys: curated works from our favorite creators, mixed with opinion, commentary, and original features and mini-documentaries. we create ourselves.

Creative Studio

Partner with Boing Boing to tell your brand’s story in a way that will engage and delight Boing Boing’s readers and the Web at large.

We will conceive, create, distribute, and amplify branded content

Collaborate with us to create captivating stories, videos, and events in the Boing Boing voice to amplify your brand message and align your products with our audience of creative, connectors, and influencers. AdRants, ad exec Steve Hall's blog, wrote that if Boing Boing covers your ad campaign, it's gone viral. Now, you can commission our team to conceive, create, distribute, and amplify branded content that will open the doors to engagement with precisely the people you want to reach.

Case Study: Boing Boing Ingenuity in partnership with Ford C-Max

Boing Boing Ingenuity brought our site off the screen and into the physical realm for the very first time with a two-day hackathon and conference filled to capacity with hundreds of dedicated fans. The free extravaganza began with a 12-hour marathon hack day focused on Ford technology at TechShop San Francisco and continued Sunday, August 18th with fascinating demonstrations, performances, and presentations from the likes of MythBusters’ Adam Savage and White House Champion of Change Ariel “Spacehack” Waldman on the stage of a former Masonic Lodge. It was a celebration of cleverness, curiosity, and wonder that resulted in several dozen pieces of viral content, two hours of video programming on Virgin America’s seat-back entertainment system, and a feature story on PBS NewsHour.

Watch the sizzle reel (password: boing2014)

Case Study: Boing and Hyundai Epic Fun Day At The Beach

Boing Boing founder Mark Frauenfelder and his family packed up a Hyundai Santa Fe for a maker family afternoon with a kite aerial video rig, DIY bubble wand, and sea glass for polymer clay creations.

Case Study: Boing Boing’s Jameson Stories

For a content series sponsored by Jameson, Boing Boing spent a week in Ireland finding and sharing unique stories about the people “who make St. Patrick’s Day great.”

Connect With Us

Boing Boing 775 E. Blithedale Avenue #116, Mill Valley, California 94941

☎ (415) 868-5490

✉ ads@boingboing.net