The Ides of March will soon be upon us. In San Francisco, that means it's once again time to don a a white wedding dress to paint the town white with other "brides."
I saw a rack of used wedding dresses and realized how often the dream of an ideal marriage had failed and how so much of this dream has been fabricated in order to fuel the ever-increasing consumption of new products. I thought it would be funny to take the primary symbol of this sacred institution and twist it around, much like what the Cacophony Society did with the Santa Rampage. This is classic Situationist ‘Detournament’, the hijacking of a message.
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We’ll have a few rounds of drinks at the bars and wait for late arrivals. By 3:30 PM we’ll be suitably liquored up for a stroll around town, with stops at our favorite Formal Wear store, and diamond importer. From there, we’ll continue on Grant and turn onto Maiden Lane, Stopping for a photo op at the gates of Maiden Lane. Then we’ll race across the street to Union Square and gather around our edifice of desire, the monolith of John Dong Long.