PWC recommended that corporations should ask science fiction writers about the future

In 2017, Pricewaterhousecooper published Using science fiction to explore business innovation, a guide for corporations that wanted to work with sf writers to think about the future of their businesses; it was part of a wave of corporate interest in the insights of sf writers, which also coincides with a parallel trend in academia (see, for example, ASU's Center for Science and the Imagination and UCSD's Clark Center for Human Imagination, both of which I have some involvement with). Read the rest