The FDA is finally putting a stop to food companies trying to tempt customers who can’t distinguish baking ingredients from symbolic forms of affection. Officials from the US Food and Drug Administration sent a letter to the owners of Nashoba Brook Bakery warning them the company was violating label regulations by listing “love” as an ingredient in its granola, according to Bloomberg News.
"Love" is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient,” the FDA wrote in the letter.
John Gates, CEO of Nashoba Brook Bakery, said the FDA’s warning about the granola “ingredient” was “silly.”
“I really like that we list ‘love’ in the granola,” Gates said in a telephone interview with Bloomberg News Tuesday. “People ask us what makes it so good. It’s kind of nice that this artisan bakery can say there’s love in it and it puts a smile on people’s face. Situations like that where the government is telling you you can’t list ‘love’ as an ingredient, because it might be deceptive, just feels so silly.”
The letter also warned food products were “prepared, packed, or held under insanitary conditions whereby they may have become contaminated with filth, or whereby they may have been rendered injurious to health.”
“Some of FDA’s observations, particularly on some of the sanitation issues, were helpful,” Gates said.