While presenting the Oscar for live-action short film in 1988, Pee-wee Herman is interrupted by "giant robot mechanical monster," aka ED-209 from the 1987 film RoboCop. Then things get weird... in a good way. Just watch:
The new Colonel Sanders is RoboCop? I'm not even going to pretend to understand what is going on at KFC HQ but this is really happening.
The campaign starts with a mockumentary video. Something about the Colonel's Secret Recipe needing better protection. Of course, that's where RoboCop comes in. He's been reprogrammed with a new prime directive to protect those precious 11 herbs and spices. It ends with RoboSanders walking the digital recipe in a briefcase to Stockholm's Bahnhof Data Center, a real underground storage bunker "built to survive Armageddon." Apparently, the Secret Recipe is actually being stored there.
"FauxBoCop," as Britt Hayes of AV Club perfectly dubbed him, also appears in two ads. The first one is called "Hungry Boy":
If you're wondering, yes, FauxBoCop is really voiced by the original RoboCop, Peter Weller, according to /Film:
I haven’t been able to confirm if it’s actually the 71-year-old actor wearing the suit in these commercials. I called his agents and confirmed that he was involved in this campaign, but when I specifically asked if Weller was wearing the suit, his agent told me “We have no comment on that.” Uh, okay then? I guess they really want to keep the mystery alive of whether their client got suited up or if he’s just lending his voice and a double is doing all of the physical stuff. Cool.
The second is called "Secret Recipe" and Carrie Brownstein, is that you?
I paid 99 cents so I could show you what the Who Paid 99 Cents? website looks like when you pay 99 cents. It reveals a list of people who paid 99 cents to see who else did. I'm the 334th person to pay 99 cents. Some enterprising people are entering ads instead of their names.
Business Insider interviewed the creator, Pasquale D'Silva:
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When asked simply, "Why?" D'Silva said, "We pretty much build anything that makes us laugh at Thinko."
As for why anyone would pay 99 cents to see who else has done the same, D'Silva said he wasn't sure who would actually do it but that it's something simple that makes people laugh.
"People are paying because it gives them something funny they can talk about," D'Silva said. "I think people like the feeling of making other people laugh too. It's just good energy. Especially given that it's at their expense."