A $10 million donation is allowing The Museum of Contemporary Art (MOCA) in Los Angeles to make art accessible to everyone. Beginning Saturday, they will offer free general admission going forward, only charging for special exhibitions. The massive financial gift is from Carolyn Clark Powers, MOCA's Board President.
Klaus Biesenbach, MOCA's director since 2018, was quoted in the Los Angeles Times in May (when the program was initially announced), "We are not aiming at having more visitors or larger attendance, but we’re aiming at being more accessible, at having open doors. As a civic institution, we should be like a library, where you can just walk in."
KCRW talked to Lindsay Preston Zappas of Contemporary Art Review Los Angeles magazine who says it will cost MOCA $2 million yearly to operate under the free program and that they will need to secure funding in the future to keep the program going.
MOCA has two locations in Los Angeles, the one on Grand Avenue and the Geffen Contemporary in the Little Tokyo Historic District, and both will have public celebrations this Saturday, January 11, from 12 to 4.