Here's why everyone in the world just emailed you a new privacy policy

The looming deadline for the EU General Data Protection Plan means that companies have a duty to be extremely clear about what data they're collecting on you and what they're doing with it, and give you a chance to refuse -- they've already had a duty to do this for a very long time under both EU law and California law, but the difference this time around is that the GDPR has large, terrifying teeth: companies that fail to comply can be fined 4% of their annual global turnover. Read the rest