The film above documents "Treatment Box," a one-day installation in New York City's Greenwich Village over the summer where passers-by could watch 26-year-old Rebekkah suffer through the horrors of painkiller and heroin withdrawal. Anti-addiction organization The Truth orchestrated the recording and public showing of Rebekkah's five-day experience that was edited into a single long-form video. After the detox, Rebekkah entered a treatment facility for treatment at no cost to her. From Ad Age:

The scenes of her shaky limbs, nausea, vomiting and insomnia played out on a three-dimensional installation at Astor Place in New York City in June. Passersby stopped to watch a life-size Rebekkah in her room, often huddled in bed, wracked with pain. Interspersed are short interviews where she explains that she was prescribed opioids when she was 14, after injuring her ankle during cheerleading practice. Addiction quickly followed, and two months later, she tried heroin. “I feel like I’m coming back from the dead,” she says on Day 3 of detox...

Before beginning the campaign, the organizations met with a medical ethicist to determine whether the project should move forward, and the treatment protocols were reviewed by Phoenix House, a national addiction treatment program.

Opioid overdoses now kill more Americans every year than guns, breast cancer, or car accidents. 20 million Americans suffer from addiction to alcohol, illicit, or prescription drugs. On the second anniversary of Prince’s death from fentanyl overdose last weekend, the President of the United States demonstrated a deep ignorance of this medical epidemic, calling someone he considers an alcoholic and addict a “drunk/drugged up loser.”

Days later we learn that Dr. Ronny Jackson, the physician Trump nominated to lead the country’s largest healthcare system, the Veterans Administration, is known to have a drinking problem and is nicknamed “The Candyman” because of his reputation for freely distributing controlled substances to White House staff. With 1 in 10 soldiers seen by the VA for problems with alcohol or drugs – the majority as an outgrowth of being treated for chronic pain – Jackson was a dangerously ignorant choice.

Both the president’s regressive drug policy and his impulsive social media outbursts are conflicting, misinformed, and poorly executed, so his recent post about addicts being “losers” must seem pedestrian to most. In the same tweet he also managed to insult a Pulitzer Prize winning journalist and engage in thinly veiled witness tampering before taking off for a round of golf while his wife attended Barbara Bush’s funeral. Numbed and spotty outcries ensued, and we moved along to the next week’s insults. It became just more white noise.

Leadership and policy drive the public’s attitudes about addiction and these opinions have very real consequences in people’s lives, as it did for Prince. Read the rest

The Sackler family is best known for the buildings adorned with their names thanks to their acts of philanthropy, which is either motivated by a public spirit, or by the desperate need for some reputation washing as the public becomes increasingly aware that the family fortune was built on the perfection of shady techniques for marketing addictive drugs, which reached its zenith when Perdue, the family pharma business, created the Oxy epidemic, by falsifying addictiveness research and aggressively recruiting doctors to hook their patients on their lethal products. Read the rest

In 2016, Taylor Weyeneth took a break from his studies as an undergrad law student at St John's University and used the skills he'd acquired organizing a single golf tournament and working in his father's chia seed factory (closed abruptly when his father went to jail for processing illegal Chinese steroids in the plant) to campaign for Donald Trump. Now Weyeneth, at 24 years old, is the deputy chief of staff for Office of National Drug Control Policy, in charge of billions of dollars in spending to curb the opioid epidemic and fight illegal drug use. Read the rest