Comedian, commercial director and documentarian Jordan Brady hosts a great podcast on commercial filmmaking called Respect The Process. He recently interviewed Ryan Berman, Chief Creative Officer for San Diego ad agency I.D.E.A. The interview is a smart casual conversation between old colleagues about the modern advertising agency, the challenges of staying forward-thinking, and keeping your team fresh and energized.
Late in the podcast (14m30s), the talk turns to Berman's own documentary film on the current state of U.S. patent law, Inventing To Nowhere, which recently screened at SXSW. Though Berman is quick to point out this was a sponsored project for The Innovation Alliance, a tech-industry lobbying group, it is not branded content. The doc is an impassioned plea for inventor protection under whatever patent reform comes from congress.
The Innovation Alliance website SaveTheInventor.com features a petition declaring:
...we oppose efforts by some multinational companies in Washington, DC to weaken patents and make it harder for inventors and start-ups like us to live out our dream of creating something and calling it our own. With our ideas, willingness to take risks, and hard work, we have just as much right to succeed as they have.
On a lighter note: also check out the hilarious PSA Brady directed, Scooter The Neutered Cat which he made for animal protection group GiveThemTen.org Read the rest
I often get asked by people involved in startups whether they should be patenting the stuff they're working on. Many times they recognize their core idea isn't really patentable -- it's obvious, it's trivial, or it's been done before -- but their investors tell them that they can probably sneak it past the USPTO's overbusy examiners. Investors really lean on entrepreneurs to do this, even though it is very expensive and sucks up time that should be spent figuring out how to make money.
Why do investors want founders to spend money and time on bogus patents? It's not as if a VC fund is going to give you an extra 10 million bucks and ten years' worth of time to use your "defensive" patent to fight off a lawsuit from Cisco or Apple. It's because when your business fails -- as most startups do -- your investors want to be able to flog your patents to a patent troll, who will use them to extract rent from people who actually make things that people want (as opposed to lawsuits, which is all that a patent troll makes).
For founders, this means that in the very likely event that you fail to make your cool idea into a business the first time round, you will not be able to try again for 20 years, until the patent expires -- because there will be a patent troll lurking in the bushes, waiting to bleed you dry if you ever figure out how to make a go of it. Read the rest