"101 degrees in the shade..."

It's been hot in the Bay Area and I was joking with a friend that we should take the "Nestea Plunge." They had no idea what I was talking about which surprised me, given the iconic ad campaign ran from the 1970s through the 1990s (and came back in 2014).

I grew up on Cape Cod, so we didn't have a pool, we just went to the beach when it was hot. For hours, my friends and I would put our arms out and fall backwards into the Atlantic, trying to reenact the Plunge we saw on TV. It was like an in-water trust fall with only the waves to catch you.

Cripes, you all remember it, don't you? Surely it's just an anomaly that my friend didn't know about it.

"Temperature was up around 103..."

"The temperature was up around 111..."

"Come on, taste the taste of wetness..."

Even legendary groupie Pamela Des Barres took the Nestea Plunge

They're *still* taking the Plunge in the Philippines Read the rest

I love low-rent pulp magazines from the 1920s right through to the early 1980s. Trashy, flashy and a constant pleasure to read, I used to own a ton of the things in varying conditions. If I saw it and it was still in a condition where I could read it, I’d fork over folding money for the privilege of inhaling the smell of rotting, low quality paper and the sweet sense of abuse one can enjoy at the mercy of ham-handed prose. Unfortunately, I had to unload my collection a few years back: there was just no room for it in the nomadic lifestyle that my wife and I are currently living—paying for a storage space to keep stuff I just don’t need is an entanglement that I’m not OK with.

Thankfully, the good people at Open Culture discovered that a cache of over 11,000 pulp magazines has been digitized and posted online where pulp geeks like me can access them for the low, low price of free.

The Pulp Magazine Archive contains treasures printed on low-quality paper that have publication dates ranging from the late 1800s through to the 1950s. Each magazine in the Archive can be viewed online using the website or downloaded in a number of formats to be read offline, including options for use with tablets, Kindle and Kobo e-readers.

I don’t know about you, but my downtime for the next few years is spoken for.

Image via The Pulp Magazine Archive Read the rest