A cereal bowl that amplifies the "snap, crackle, and pop" of your Rice Krispies

Be still my heart. There's a cereal bowl that lets you listen to the snap, crackle, and pop of your Rice Krispies! I'm just hearing about it but apparently the "Snap Crack and Pop Amplifier Cereal Bowl" was designed by Dominic Wilcox back in 2015:

Kellogg’s challenged artist and designer Dominic Wilcox to make breakfast more interesting and fun for families and children going back to school in September. Over the course of 10 weeks he designed 7 inventions and prototypes from a robot spoon to a head worn cereal serving device.

The sound of Rice Krispies popping is a well known sound for many breakfast eaters, particularly from their childhood. Instead of hearing a quiet snap crackle and pop why not increase the sound? This technological cereal bowl amplifies the sound of Rice Krispies using a microphone and volume control. Simply fill the bowl with Rice Krispies, pour in the milk, with on the bowl and increase the volume of the pops by turning the dial.

"Well, turn it up, man!"

Check out Dominic's other neat-o inventions at his website.

(Dude I Want That)

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Snap, Crackle, Beat! - Rice Krispies commercial by Rolling Stones (1964)

"Brian Jones co-wrote this jingle with the J. Walter Thompson ad agency. It was only shown in England in 1964. Nice one Brian!"

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